Maps Approach
The Fusion IP Law MAPS approach takes into consideration the complexity of your intellectual property portfolio and the strategic objectives of your business to enhance the return on your IP investment.
Many times, business simply aim to protect their intellectual property and contacts a patent lawyer to file a patent application or register a trademark. However, our belief is that patents and trademarks are tools for your company to achieve its overall business objectives and any filings should consider those objectives. Our MAPS approach analyzes your intellectual property in light of your business goals in order to develop the most effective strategic plan for delivering the greatest value from your intellectual property portfolio. This process will dictate how a patent application is written, how it is filed, in what form it is filed, and where it will be filed.
Monetize
The first step is to identify the profitability potential in the innovations. In order to assess ideas to best way to leverage your innovation in line with business objectives, we ask questions such as whether you’re making money and achieving your goals with your existing IP, do you need to make more money from your IP, and how this new technology will produce revenue.
Assess
The next step is to establish IP objectives to develop your innovation by identifying your goals, determining how to extract the most value from the asset, and ensure you’re exploiting all opportunities for monetizing your IP.
Plan
Creating IP strategy aligned with business objectives is the next step. IP is an asset that a business can use, but it needs a strategic plan to be profitable. This means putting the pieces of your IP portfolio together in a comprehensive and well-designed IP strategy.
Serve
Implement IP tools designed to deliver legal and business results for optimal profitability by filing applications and aggressively pursuing protection of your IP. We accomplish this by using numerous legal and intellectual property tools such as patents, trademarks, trade secrets, contracts, and more.